The other day, I received an invite to attend the Uratex event at Centris Quezon City. It is quite far from where I reside, but I was convinced by my husband to go out and attend my first face to face event for this year. The PR company provided a shuttle van at Makati so I just took a P2P bus from Cavite to Makati, I’m glad that I arrived ahead of the agreed time.
We were asked to wear a green outfit. At first I thought that they will launch a new product that is color green, but during the event proper they mentioned that the green outfit is because of their 30th Anniversary, and the color for that is emerald green. Ayun pala yun!
Why Bawal Ang Marupok?
Celebrating its 30th anniversary this year, the brand launched the Bawal ang Marupok campaign with the goal to educate and equip the market on how to be keen and discerning when it comes to investing in plastic chairs and avoid marupok or brittle ones that can potentially harm them. One of the ways that the brand emphasized is to check the warning label to see if the chair has PS certification and recommended seat load capacity for safety and assurance.
Moreover, the campaign aims to highlight the brand’s ongoing thrust and purpose to nurture and protect its consumers by providing top-notch quality products that are not just ergonomic in design, but are also durable and will stand the test of time.
During the campaign media launch at Eton Centris, on January 17, 2023, Uratex Monoblock conducted a forum led by Uratex Monoblock Business Unit Director Dindo Medina, Department of Trade & Industry-Bureau of Philippine Standards (DTI-BPS) Assistant Director Ferdinand L. Manfoste and Department of Science & Technology – Forest Products Research & Development Institute (DOST-FPRDI) Deputy Director Rico Cabangon as part of the panel. During the panel discussion, Mr. Medina explained the objective, rationale, and inspiration behind the Bawal Ang Marupok campaign while Mr. Ferdinand Manfoste and Mr. Rico Cabangon explained why Uratex Monoblock chairs easily pass, if not exceed industry standards. Both industry experts shared their insights on the safety and durability of Uratex Monoblock chairs.
“Uratex Monoblock’s passion has always been to provide our consumers with quality items,” Mr. Medina shared. “With the Bawal ang Marupok campaign, we aim to further communicate Uratex Monoblock’s standard for excellent craftsmanship, as well as to educate consumers to be more discerning of the quality and durability of plastic chairs as they value the safety of their family.”
Apart from industry experts, Mommy celebrities, Rica Peralejo-Bonifacio and Camille Prats Yambao graced the event to share their thoughts and actual experiences – highlighting their role as a mom to be alert and well-informed with regards to buying quality household items for the home.
“For me, my family’s safety always comes first,” Rica shared. “Whenever I purchase items for our home, I always consider how the item can serve our family. Is it safe? Is it durable? Can it last for a long time?”
“Monobloc chairs have been a Filipino household staple, but I agree that not all are made the same,” Camille said. “I really agree with Uratex Monoblock’s campaign, bawal talaga ang marupok. It’s really an invitation for every Filipino home to give importance to products that are safe and durable,” she added.
Media invitees were also given a short walk-through of how Uratex Monoblock chairs are being tested before they go out to the market. They also got to participate in various strength tests that ensure the durability of Uratex Monoblock chairs.
Uratex Monoblock chairs come in various designs and styles and are both BPS and ISO Level 5 certified. They are guaranteed safe and durable, can withstand time, and can hold up to 200 kilos. With its recent campaign launch, Uratex Monoblock is a living proof that quality and durability matters – Bawal ang Marupok!
To learn more about Uratex Monoblock and its products, visit uratex.com.ph/collections/monoblocks. You may also follow/uratexmonoblockchairs on Facebook, and @uratexmonoblock on Instagram for updates and upcoming promos.
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