Recently, Pantene Philippines launched a #StrongerNow movement that aims to inspire more Filipinas to wear their scars confidently and celebrate their stronger selves today.
#StrongerNow is a collection of stories of struggles and triumphs of Filipinas in all walks of life—from the celebrities we have grown to love to the everyday women we see on our daily commute. It tells stories of real Filipinas whose strength and resilience further let their inner beauty shine. With this campaign, Pantene Philippines also launches the new Pantene Pro-Vitamin series, which features the first-ever vitamin shampoo. It is the answer to the problem of hair breakage due to washing daily. The Pantene Pro-Vitamin series strengthens hair against breakage with every wash, much like the women it supports—stronger with every damage.
The movement was proudly led by our Pantene’s first Filipina ambassador, Gabbi Garcia along with Pantene’s newest addition to the family Anne Curtis Smith and their fellow ambassadors Jasmine Curtis-Smith, Alodia Gosiengfiao, Joyce Pring, Dennise Lazaro, Anna Cay, Say Tioco, Chi and Gabs Gibbs.
They were also joined by Stacy Guttierez of Plump.ph who is one of the advocates of body positivity here in the Philippines and the first ever transgender Beauty Queen, Kevin Balot.
The stories of struggles and success of every Filipina out there, run parallel to the benefit that Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner give to women. You are stronger after every struggle, just like how your hair is made stronger with every wash.
The new Pantene Pro-Vitamin shampoo and 3 Minute Miracle conditioner are designed to put in more nutrients with every wash, strengthening hair with resilience to take on daily hair stress. Through the patented Gel Network Technology, your hair is replenished with essential nutrients—anti-oxidants, emollients, and Pro-Vitamins—by melting lipids into the fibers.
With the first-ever Pro-Vitamin shampoo by Pantene, you get miraculous results that make your hair noticeably stronger and smoother with every wash. It gives better lather with its ultra-fine lather technology with small bubbles, which means that you are able to reach deeper spots when you shampoo your hair. You can also experience magical detangling through its water-activated cushion, which provides a clean veil of protection that enables smooth detangling and less hair breakage—no more tangles and hair fall while in the shower! Lastly, it strengthens your hair for you to have less hair fall. It carries fatty alcohol that penetrates into hair strands, nourishing your hair with lipids that improve suppleness and makes it more manageable.
The new Pantene Pro-Vitamin shampoo and 3 Minute Miracle comes in the following variants: Hair Fall Control, Total Damage Care, Silky Smooth Care, and Color Protect. Each 170ml Pro-Vitamin shampoo retails for PHP109 and 150ml 3 Minute Miracle for PHP149.