TopBreed and UP Fighting Maroons: A Shared Journey of Excellence and Community Care

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TopBreed, the trusted pet care brand under Universal Robina Corporation (URC), has renewed its partnership with the University of the Philippines Men’s Basketball Team (UPMBT). Marking its eighth year of support, this enduring collaboration is rooted in trust, shared values, and a strong belief in the UP Fighting Maroons program and the community that rallies behind it.

A Partnership Built on Shared Values

The UP Fighting Maroons embody honor, excellence, service, and resilience—qualities that TopBreed not only admires but also practices in its own journey as a brand. The partnership reflects a shared vision of discipline, teamwork, and perseverance, backed by the UP community and the dedicated network of nowheretogobutUP.

“We’re excited to continue this journey with the team. With a new season ahead and momentum from last year’s success, we proudly stand with the Fighting Maroons as they strive for excellence,” said Vincent Go, URC Agro-Industrial Group (AIG) Managing Director. “It’s an honor to walk alongside them, making history together and inspiring the next generation.”

Elevating Standards, On and Off the Court

Just as the Fighting Maroons dedicate themselves to hard work and discipline, TopBreed has consistently raised the bar in pet care through years of research and development. Its world-class quality has been recognized globally, with five consecutive wins at the World Branding Awards—a reflection of the same pursuit of excellence shared by the team.

Expanding Impact Beyond Basketball

This year, the partnership extends beyond the basketball court. TopBreed is bringing essential services to the UP community, particularly for emotional support animals on campus. These services include free anti-rabies vaccinations, deworming, and access to TopBreed’s trusted pet care products such as TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins.

These initiatives highlight TopBreed’s deep commitment not only to pets and their owners but also to the welfare of the greater UP community.

Standing Together for the Filipino Spirit

As pets grow to become an integral part of Filipino families, TopBreed continues to serve as a trusted partner in caring for every fur baby. Likewise, the UP Fighting Maroons remain an inspiration through their grit, heart, and determination.

With this renewed collaboration, URC-AIG strengthens its support for UPMBT, nowheretogobutUP, and the entire UP community—united in the pursuit of excellence both on the court and in everyday life.