For us moms, meal times aren’t just about eating—they’re about making memories with our kids. In our family, Chickenjoy has been one of those simple joys that always brings us together. My son, who’s usually more into music and playing the piano, lights up every time there’s a Jollibee Chickenjoy bucket on the table. It’s his comfort food, and honestly, ours too.
Try saying this out loud three times without missing a beat: Pinakapinipili. Pinakamalaki. Pinakamasarap. If you guessed Jollibee Chickenjoy, you got it right!
And it’s not just us. A recent survey showed that 4 out of 5 Filipinos choose Chickenjoy as their ultimate fried chicken. That means across generations—kids, parents, even grandparents—this crispylicious and juicylicious favorite continues to win hearts (and tummies!).
As Luis Berba, Marketing Assistant Vice President of Jollibee Philippines, shared:
“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day—that it’s one of the things that Filipinos will keep choosing.”
From its crispy skin that makes that satisfying crunch, to the juicy meat inside that never fails to hit the spot, Chickenjoy is truly the PINAKA—pinakapinipili, pinakamalaki, pinakamasarap!
Even celebrity mom Anne Curtis joined the tongue twister challenge and nailed it while enjoying her favorite Chickenjoy. Because really, when it’s something you truly love, it just comes naturally.
So whether it’s a busy school night when I don’t have time to cook, or a simple family weekend meal, Chickenjoy has always been our go-to. It’s more than just food—it’s a tradition, a comfort, and a reason to gather around the table.
Pinakapinipili. Pinakamalaki. Pinakamasarap. Chickenjoy!
Taste the pinaka difference today—available in 1-pc. Solo, 2-pc. Solo, and bucket options at all Jollibee stores nationwide, or via Dine-In, Take Out, Drive-Thru, and Delivery.
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