Last Friday, I went to Manila to attend the launching of the first Go Lokal! store in Robinsons Place Manila. Go Lokal!is a public-private collaboration between DTI and local retiler partners that aims to showcase modern and indigenous quality products crafted, designed and created by innovative Philippine micro, small and medium enterprises (MSMEs).
Check some photos here:
The Go Lokal! program has been designed to serve as incubation, marketing and branding platform for the best of Philippines MSMEs products including next generation One Town One Product offerings.
Now with this store we can now check hard to find and artisan Filipino products ranging from food, apparel, accessories, home decor, gadgets and gift items.
Trade Secretary Ramon Lopez said DTI is more than excited to open its first mainstream Go Lokal! store with Robinsons Department Store as its dynamic partner in this effort of maximizing market access and providing exposure to our MSMEs.
Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening outlets in their malls and department stores across the country,” Sec.Lopez said.
The DTI secretary also said that aside from providing market access for MSME products, the Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.
Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR_ projects of Robinsons Department Store including the government’s drug rehabilitation program.
Visit Robinsons Place Manila and shop at Go Lokal! now
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